AUTHOR

Dan Chorlton

Dan is a performance marketing strategist who started working with data in 2005. He has been an active participant in the digital boom and has helped transform digital media departments at many agencies. He was the operational expert who led the largest search & social transition in history, and has run digital performance campaigns for blue chips like Google, Unilever & Disney.

Stories by Dan

The Ultimate Guide To Paid Search Naming Conventions

Naming conventions are vital to run an effective paid search campaign. In this guide, we’re cover off all the key naming conventions you'll need.

Dan Chorlton

The Ultimate Guide On How To Restructure A Paid Search Account

Most paid search accounts need a clean up. We dive into why your account might need a restructure, what will happen and how to restructure your ad...

Dan Chorlton

The Big Biddable Guide To Excel Formulas & Shortcuts

Here’s a massive article on Excel geared specifically for paid search geeks. We cover a LOT of ground in this guide so get comfy.

Dan Chorlton

notonthehighstreet Increases Return on Investment by 140% With GOA Marketing

Leading online marketplace partners with GOA Marketing amidst in-housing paid search to leverage the power of automation and performance optimisation

Dan Chorlton

Dan Chorlton

Stories by Dan

The Ultimate Guide To Paid Search Naming Conventions

The Ultimate Guide On How To Restructure A Paid Search Account

The Big Biddable Guide To Excel Formulas & Shortcuts

notonthehighstreet Increases Return on Investment by 140% With GOA Marketing

Get notified on new posts